ChristinaMay 10, 20181 min readWeb Analytics Project - Girl On BoardIn my second semester at Saint Joseph's University, our assignment for a web analytics was to create a website and track the progress...
ChristinaJan 20, 20182 min readInternational Product Development Project My first semester at Saint Joseph's University, a team and I created a new product line for our product development class. We first met...
ChristinaJan 20, 20182 min readWorking with Chatham Marketing Association (CMA)CMA is a small student chapter of the American Marketing Association. For my first year I was the officer of social impact and for my...
ChristinaJan 20, 20181 min readSocial Media EngagementI worked with a start-up marketing app company called Nectr. There, I managed their social media accounts (Facebook, Instagram, and...
ChristinaJan 20, 20181 min readStandardization and Localization Tutorial ProjectAs a senior research project, I decided to study the difference of standardization and localization in marketing Abstract To succeed in...
ChristinaJan 20, 20182 min readWigle Whiskey "Threadbare" ProjectAs a part of a graduate marketing class, Wigle Whiskey asked for teams of students to preform market research and create a marketing plan...
ChristinaJan 20, 20182 min readHershey Case CompetitionAs a part of Chatham Marketing Association, each year we are assigned a case competition to support a national company. For the year of...
ChristinaJan 20, 20182 min readGirls Hope CampaignEach year the American Marketing Association hosts a "pitch" competition consisting of a one day marketing campaign competition using a...
ChristinaJan 20, 20181 min readIpod Shuffle ProjectAs a part of a sales class in Heidelberg, Germany (at SRH University), teams were to create a brochure and a sales pitch based on the...
ChristinaJan 20, 20181 min readA New Product for Bayer- ConceptAs a part of a marketing class, teams chose an existing company and preformed market research on that company. Based on that research,...